Attending trade shows and having an exhibit is a great way to introduce yourself to the industry. It is a chance to advertise yourself as a company to a group of people that have an interest in what you do. Trade shows are planned for a specific industry, this means that the people who attend them have an interest in the industry and want to hear what you have to say
7 out of 10 visitors of trade show interest in buying one or more products
64% of attendees spread the information they received to at least 6 other people
Being face-to-face with potential customers is a great way to show prospects how much business means to you and create first impressions that last. Some customers may also feel more comfortable doing business with someone whose hand they can actually shake. It gives them a better idea of who you are, which creates confidence in your integrity.
Tradeshows are also a great place to make big sales by being able to negotiate in person, which can bring faster turn around. Any inventory that can be sold can also be utilized at tradeshows at a discounted price, allowing you not only to create business, but making room for new products.
Most attendees of tradeshows are there because they're looking for something specific such as services for their own business. This allows you to cut out the distractions of creating interest and focusing on what separates your business from the rest.
